Coda (now Grammarly)

One solution to endless problems.

I embedded with Coda’s marketing team throughout the year before they were acquired by Grammarly, providing weekly support. I dug deep into Coda’s history, mission, and future to create narratives about organizational software that people actually read. By turning data and capabilities into stories (and posing as many different team members in many different roles), I helped readers plug themselves into the software solution that brings teams and tools together.

I wrote anything the Coda content machine needed: blogs, case studies, landing pages, emails, social ads, and push notifications.

My favorite/best work happened on the blog and in the case studies:

• 5 reasons I used Coda to create a stronger style guide for Grammarly

• How to make the most of Coda from day one (I also wrote parts two and three of this getting-started guide!)

• Do your team’s tools and processes provide lift or drag?

• Enterprise AI vs consumer AI: Why ChatGPT doesn’t work at work

• Case study: How Huge cut 4 hours of meetings per week and generated $10M with Coda.

• Case study: How Tonal streamlined its product operations with Coda

• Shreyas Doshi’s and Lane Shackleton’s next-level tactics for product managers